Do you really need a Social Media Marketing Plan? And if your business needs a plan - why does it have to be social media?

Why Social Media

Every business - big, small, startup or established brand needs to be using social media - yesterday. I was reading a flyer today which said ‘its critical for every website to include social media’ - its not the website that needs it - its your marketing and sales plan!

Social Media (collectively all the social channels from Facebook to YouTube) provides anyone a place to share what they like, to friend who they like and ‘become somebody’. Your business, or the brands your work for have to contribute to all of this.

Social Media pays off - don’t worry about calculating the RoI before getting into social media - but you’ll quickly find that some data analysis will show that social media drives traffic to your website, traffic to your shops and helps other customers.

Rule 2 of a Social Media Marketing Plan - you have to be using social media to grow your business.

You can read all my interesting articles on social media to get some more ideas.

Tags: marketing, Planning, Rules for Social Media Marketing, Social Media

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Meet the author

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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