In the last week new media marketing sites reported on a portal being developed Avea in Turkey. Secretly named GenCinSan (young people in Turkish) the site was launched this week as www.patlican.com.tr (patlican is eggplant/aubergine and a play on ‘it will explode’)
The new site is a reminder of early telco portals from the dotcom error and features include news, reviews, video, with a mix of traditional telco products and services. Tacked on to this is a 1/2 mix of web2.0 services - create your own profile and you can have a personal webpage or find other users with shared interests.
You have to join to be able to view almost anything on the site and be a customer of Avea if you want to participate -. which is all bad news for anyone checking the site. And to register, you have to give them your mobile number - funny stuff?
You can’t call this a web2.0 site as it is not driven by user generated content instead the focus is on a range of editorial content taken from other sites. Looking behind the scene its been developed by VSP/news portal e-kolay.net with support from azbuz and gayet.net. What all these sites have in common is the involvement of a leading media communications player in Turkey, Dogan Grou. Pretty powerful stuff
It might prove a nice new edition in the portal market for Turkey and relevant to Avea customers. Vodafone already offers a similar portal at netbul.com and other similar portals are mynet.com and previously mentioned e-kolay. Thats before you start looking at the long news and media sites.
Tags:Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.
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An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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