O2 UK expects to sell around 200,000 iPhones by the start of the New Year. Sales will start on 9 November, and Matthew Key, CEO of O2’s UK business, told the Financial Times he expected “a couple of hundred thousand” iPhones to be sold in the first two months.

O2 has ordered “hundreds of thousands” of iPhones from Apple for its stores and online outlets as well as shops run by Carphone Warehouse. After the June launch in the US, 1 million iPhones were sold in just under two and a half months.

The iPhone will sell for GBP 269 in the UK, and customers will have to take out an O2 contract for at least GBP 35 per month for 18 months.


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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.