O2 sent an email to stores an hour after the launch, claiming that 2,000 customers who bought iPhones from O2 stores had registered their devices at 7:02pm. That figure soared to 8,000 by the end of the night.

Sales vary considerably from store to store, with anecdotes of disinterest from some, disbelief at the price tag from others and customers queuing in the snow at O2’s Aberdeen store.

Source: http://www.mobiletoday.co.uk/content/17234.asp?men=2&sub=1

Most O2 and Carphone stores said they sold ‘solid numbers’ of iPhones – tens rather than hundreds.


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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.