Want a quick head start to a digital marketing plan for your brand or business? Here are 41 things you can do … over 41 days.
If you had 8 weeks and wanted to challenge yourself to boost your marketing and learn a few new ideas about integrated, cross channel marketing then take my challenge.
Allow an hour a day (and a bit extra at the end of the week to see how you’re progressing).
- Create an account on Twitter for you and your brand - find some friends to follow
- Create an account on Facebook
- Create a social media analytics account on MarketMeSuite to monitor your fans and followers
- Create a Google Alert to track online mentions of your brand
- Create a Google Alert for mentions of your product
- Create a Google Alert for mentions of your competitors
- Create a Google Alert for mentions of you
- Find out what Web Analytics Tools you use like Google Analytics & Bit.ly
- Find out how you track Campaigns and how you use Adwords
- Setup 30 days of scheduled tweets using MarketMeSuite
- Setup a weekly marketing e-mail on Mailchimp
- Setup your free Bit.ly Pro account
- Setup your own URL shortener with bit.ly pro
- Check you can track your new custom URL’s with Google Analytics
- Plan 15 blog topics to post every other day for the remainder of the 40 day plan
- Create an account for your business brand on Foursquare
- Claim your business stores and head office on Foursquare
- Complete a personal social network audit
- Update your personal LinkedIn profile
- Update your Company’s LinkedIn profile
- Add the company blog RSS to your company profile on LinkedIn
- Add yourself to Crunchbase
- Add your company to Crunchbase via Techcrunch
- Create a page for your business on Google Plus
- Update your business listing on Google Plus (was Google Places and Google Maps)
- Review your template for your Press Release
- Update your business card to something more social
- Run your website through Hubspots free SEO grader tools
- Start an SEO marketing plan diary
- Create a calendar for the next 6 weeks and start thinking of blog posts for each of those days
- Link your company blog to its Twitter Account
- Add a Foursquare reward for the mayor or a random customer
- Add a tip to interesting geolocations
- Write an email newsletter for your clients - offer a competition for them to follow you or check-in via Foursquare.
- Write a list of your standard methods for calculating your ROI
- Try and identify which social networks and social media marketing can contribute towards these ROI measures
- Try and brainstorm new ROI measures for social media marketing
- Search your email inbox and trash folder for examples of good and bad email newsletters or auto-confirmation emails.
- Write a page of what you accomplished in the past 38 days
- Write a page of what worked well and what needs improvement
- Present your report to someone else and get their suggestions
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Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.