41 things to do in 41 days to boost your digital marketing

Want a quick head start to a digital marketing plan for your brand or business? Here are 41 things you can do … over 41 days.

If you had 8 weeks and wanted to challenge yourself to boost your marketing and learn a few new ideas about integrated, cross channel marketing then take my challenge.

Allow an hour a day (and a bit extra at the end of the week to see how you’re progressing).

1. Create an account on Twitter for you and your brand - find some friends to follow
2. Create an account on Facebook
3. Create a social media analytics account on MarketMeSuite to monitor your fans and followers
4. Create a Google Alert to track online mentions of your brand
5. Create a Google Alert for mentions of your product
6. Create a Google Alert for mentions of your competitors
7. Create a Google Alert for mentions of you
8. Find out what Web Analytics Tools you use like Google Analytics & Bit.ly
9. Find out how you track Campaigns and how you use Adwords
10. Setup 30 days of scheduled tweets using MarketMeSuite
11. Setup a weekly marketing e-mail on Mailchimp
12. Setup your free Bit.ly Pro account
13. Setup your own URL shortener with bit.ly pro
14. Check you can track your new custom URL’s with Google Analytics
15. Plan 15 blog topics to post every other day for the remainder of the 40 day plan
16. Create an account for your business brand on Foursquare
17. Claim your business stores and head office on Foursquare
18. Complete a personal social network audit
19. Update your personal LinkedIn profile
20. Update your Company’s LinkedIn profile
21. Add the company blog RSS to your company profile on LinkedIn
22. Add yourself to Crunchbase
23. Add your company to Crunchbase via Techcrunch
24. Create a page for your business on Google Plus
25. Update your business listing on Google Plus (was Google Places and Google Maps)
26. Review your template for your Press Release
27. Update your business card to something more social
28. Run your website through Hubspots free SEO grader tools
29. Start an SEO marketing plan diary
30. Create a calendar for the next 6 weeks and start thinking of blog posts for each of those days
31. Link your company blog to its Twitter Account
32. Add a Foursquare reward for the mayor or a random customer
33. Add a tip to interesting geolocations
34. Write an email newsletter for your clients - offer a competition for them to follow you or check-in via Foursquare.
35. Write a list of your standard methods for calculating your ROI
36. Try and identify which social networks and social media marketing can contribute towards these ROI measures
37. Try and brainstorm new ROI measures for social media marketing
38. Search your email inbox and trash folder for examples of good and bad email newsletters or auto-confirmation emails.
39. Write a page of what you accomplished in the past 38 days
40. Write a page of what worked well and what needs improvement
41. Present your report to someone else and get their suggestions

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Meet the author

Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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