Recently I discovered Axure as a tool for mapping user experience - and I have to say it’s pretty damn good. Given that its also able to generate clickable prototypes along with documentation like functional specifications this is more then pretty damn good. It’s a powerful tool - but if you’re building user journeys, wire framing and process flows can be easier to do in other tools.

It’s hard to compare Axure to Balsamiq, Visio or Omnigraffle - particularly on price since Axure starts at around $580 per licence. Most people starting with wire framing or mapping processes would not need something as powerful as Axure and Axure misses out on some basic ‘key features’  (for example there are no basic drawing tools for circles and other shapes).

What tools are you using for wire-framing .. does Axure appeal to you?

Tags: customer journeys, iPad, product development, user experience, wireframes

Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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