For non-profit organisations, charities and cause related marketing the mobile can provide the best integrated marketing solution for campaigns. There are a number of tools and techniques which can be used to promote your cause or help to raise donations.
1. SMS Premium Text Donations
Making donations using your mobile is as simple as sending a text to a special number. For the not so concerned and the lazy its a quick way to send a few dollars, euros or pounds to a worthy cause. The SMS premium text solutions that you choose must work across all major operators and the solution should mean that the service provider and operator minimise their cost for the charity.
2. Mobile Apps & Games - Branded Content
For cause related marketing and integrated marketing mobile apps and branded games are a viral marketing tool. Today’s mobile phones allow for fun based games which also can teach the user about your cause (ie teaching people how to take care of their land or water supply). Development of an app does take budget - but the rewards are something fun that can be easily promoted via the iTunes Store, Android Market or your own web or mobile site.
Of course any app should link to your mobile site and allow the user to sign-up for email alerts or status updates.
3. Mobile Internet and Websites
Mobile websites are no longer the little brother. As more people get smartphones with richer functions a fully ‘grown up’ website can be created for customers to experience. The same points apply - allow people to sign up for alerts to stay in contact or to download any mobile app straight to their phone.
4. Campaign Tools & SMS Status Alerts
Once you have people opted-in to receive status alerts, you will be able to quickly let people know about important events and invite them back to your mobile website to make a donation or find out how they can help. It makes sense to have a solution that integrates with a mobile and email CRM allowing for campaign promotions.
5. Branded Content - Videos, Music, Tones, Images & Wallpapers
Branded content is one of the best ways to get recognition of your brand. Wallpapers can be downloaded to desktops or saved on phones (even shared with friends!). Content like videos can also feature your brand as part of the digital overlay or a pre-roll or post-roll sequence
It is also easy to build your own digital download content shop into any existing web or mobile site using solutions that mmCHANNEL provides (who I currently work for).
Now have your say - are you working with Charities?