Where to start with building a mobile app or going mobile has been a popular topic for some time. Many FMCG brands and agencies are requesting only quotes for mobile apps - forgetting the less popular java app or branded mobile game. At the expense of budget - haha - focusing on a mobile app can be a costly exercise starting from about 10k to 100k plus.

Marketing Agencies and their Brands need to go and reconsider their mobile strategy - and if you’ve already built a mobile app - you maybe disappointed how it looks on the larger screen devices.

The announcement of a large screen Apple iPad and netbooks running Google Android will be exciting for consumers - essentially these are mobile devices with wifi and 3G mobile broadband. For marketers its another screen that needs its own plan.

Recently, I attended a workshop on an Android powered Netbook - the developers present, some of them with popular music apps were, with one voice crying foul about the screen size. It’s one thing to make an app work on small mobile screens - its another to make an app work on a 7″ wide screen notebook thingy.

2010 will bring a number of problems for mobile apps - the easiest strategy is to get someone in to help you build up your mobile website.