Finally some proof that Mobile Internet usage is profoundly shaking up the way consumers shop, according to new research from

Of the 908 online shoppers that were asked about their mobile shopping habits, 66 percent owned a Smartphone or another Web-enabled phone. Of the consumers who shop from their mobile, nearly half (48 percent) claim that the convenience of having the Internet with them wherever they go is their number one reason for smart shopping.’s research found that of the consumers that own a Web-enabled mobile phone:

• 24 percent compare or check prices from their mobile phone
• 22 percent research product details and specifications from their mobile phone
• 16 percent purchase online from their mobile phone
• 9 percent check product availability
• 5 percent access online discount vouchers

When it comes to most popular mobile purchases, research revealed that of the consumers who purchase online from their mobile phone…
• 59 percent purchase digital content for mobiles (ringtones, Apps and music/video clips)
• 52 percent purchase consumer electronics, such as GPS, MP3 players and digital cameras
• 45 percent purchase computers, laptops and peripherals
• 45 percent purchase books
• 33 percent purchase clothing

Source: NeonDrum

Tags: insights, research, UK

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.