If you’re in a Startup you need to agree quite quickly on some of those performance metrics and here, Dave McClure shares his view.

Sure you can go for the glamour figures - like millions of page views, likes or tweets. But wouldn’t you just prefer some hard cash? or qualified leads?

At the end of the day, the stats you pick, you have to stick with and track over time. See if you can find a high level measure like sales per day and some detailed measures like time to complete 1 sale transaction.

Via Startup Metrics for Pirates (SeedCamp 2008)