If you’re in a Startup you need to agree quite quickly on some of those performance metrics and here, Dave McClure shares his view.

Sure you can go for the glamour figures - like millions of page views, likes or tweets. But wouldn’t you just prefer some hard cash? or qualified leads?

At the end of the day, the stats you pick, you have to stick with and track over time. See if you can find a high level measure like sales per day and some detailed measures like time to complete 1 sale transaction.

Via Startup Metrics for Pirates (SeedCamp 2008)

Tags: Statistics, stats

Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.

Meet the author

Photo for Damien Saunders
Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.