If you’re just getting started with Social Media marketing then you need at least 1 web based tool to help you.
In 2011, I wrote a great article on the best tools to start with Social Media Marketing. A year later, things have changed, so I wanted to look back at my 2011 suggestions to see where they are now.
Keep track of your social media status and influence, albeit using Klout’s own scoring. I wrote this before they ‘famously’ changed their algorithm and before everyone started to realise they were influential about anything. So Klout is becoming meaningless. Do you klouchebag?
Real-time website visitor monitoring with GoSquared is achievable with their WordPress plugin. GoSquared, previously featured in a list of must have WordPress plugins. It is one the best new tools in CRM - real-time is the way to go. Google Analytics also launched their own real-time reporting so GoSquared has been working hard on API tools and other niche reporting features.
CoTweet (May 2012 - CLOSED)
CoTweet has been praised many times before on my blog. It’s free product has now been closed and many are left wondering what to use instead.
Postrank (May 2012 - CLOSED)
Postrank has now been aquired by Google. Back then I suggested it wasn’t all bad news. It’s still not ‘bad’ news, it’s just now hidden in the guts of Google Analytics.
The other tool I had to mention was Bit.ly Pro which is free - Why not get your own domain name so you too can share links like I do with http://damiens.ws. Twitter launched it’s own URL shortener and it seemed that maybe Bit.ly Pro’s market niche would disappear. They’re still here and acquiring other services like Twitterfeed.