3 articles to read on Brand Marketing - Strategy

You’ll love these 3 articles by Mark Ritson who has a weekly opinion piece in Marketing Week. His column is the inside, back page and the first article I read.

Why Graff Diamonds Failed to list on the Hong Kong Stock Exchange (old school luxury brand)
Link > Marketing Week

• is this not the same trap for other FTSE100 and multinationals? becoming old-fashioned and lacking brand appeal

Apple’s leadership bios look about as diverse as an Alabama country club circa 1961
Link > Marketing Week

• in a world where social responsibility is supposed to be the best company structure, Apple is anything but.

Australia, the ‘brand’ sharks and the dodo’s
Link > Marketing Week

• the multinational brands are coming to kill the Australian monopolies - who will win???

Meet the author

Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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