What could we do to make this site more useful? That’s a good question - and thanks to Kiss Insights its really easy to ask this of your website visitors.

It’s only one answer & takes one second

Web surveys should not be a bore and they should not be too long. We’re all so busy now and being asked to spend 15 mins on a survey is pointless.

I guess that’s what makes the KISS approach so powerful - keep it short and simple. With one question surveys, you get a broad number of responses and you avoid deep-dive surveys which can lead to focusing on just 1 customer’s personal experience.

Combine Kiss insights with website analytics

Using the results from Kiss insights you can check your web traffic logs / Google Analytics and start to look at what are turn-offs.

Take a deep dive into your analytics - like your 404 error pages and maybe you’ll end up with more actionable insights.

Tags: customer experience, insights, survey, web

Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.

Meet the author

Photo for Damien Saunders
Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.