It was only earlier this week that Apple’s homepage changed to advertise the fact that a 10 billion milestone was soon to be reached.

It wouldn’t be insane to think that 10 billion app downloads is a milestone and a half - no other app store or mobile operator portal has reported such impressive download figures.

In other recent news e-marketer reckoned that we all had a collective average of 60 of these apps on our smartphones - that’s a lot of games, news, branded content and generally important little bits of code on our phones.

Apple made it easier for people to pay less then a dollar, a pound or a euro for these little apps - in the race towards free or add funded it may have found the right price. Make it a decision i dont care about, make it easy to pay for, and make it less then a buck.

Tags: Apple

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.