In Lithuania mobile penetration is almost at 150% - so is this all from younger people sim swapping?

Mobile Youth in Lithuania (16-24 yo) are all using multi-sims for the best deals and free calls. The 3 main operators are Omnitel, Bite and Tele2. Freedom of choice means that handsets are not subsidised very much and customers have to pay full price for a phone. Even the the ‘popular’ iPhone is over priced and still exclusive with one operator and on a 24 month contract.

I previously posted about the high stats for internet usage in the younger age group .. at around 95% with internet access. what I didn’t mention is that about 1.3 million users in total have internet access via their mobile phone so a high number of younger people may have primary access to the internet only using their phone.

So far mobile youth are calling and texting each other - one thing I discovered is that MMS has not taken off. This could be due to fly by night mobile marketing tactics that have caused much negativity so I’m learning.

Of course - GetJar one of the largest free app stores is a Lithuanian company, probably with high hopes for good growth in paid for mobile internet usage and apps.

Tags: Lithuania, marketing, youth

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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