Integrated marketing takes a new turn. This latest viral marketing video focuses on the state of the internet and is essentially a load of stats overlaid with a nice cheesy beat playing. All of the statistics are freely available metrics on social media usage, number of internet users, amount of spam mail.

Integrated Marketing Viral Video - State of the Internet

You have to watch the video first:

Even if you have watched this video infographic already and love it (yes I love it) watch it again. Think about what you like .

How does a Viral Video fit into a Marketing Communications Plan?

After watching the video - do you think Jess3 is a video production company? or a web research company?. In either case, ask yourself some of these questions:

  • what was the purpose of the video?
  • did it make you feel happy?
  • did you want to buy whatever it is they are selling
  • did you want to be part of 'this'
  • but it didn't mention any products! or prices?
  • what was the marketing message Jess3 were trying to convey?
  • and finally who are jess3?

Watch the video -

then have a look at
did you watch the video first?
So if Jess3 was not who they seemed to be - is the video smoke and mirrors or snake oil?

Now have your say on Jess3 or the video

Tags: Integrated marketing, Statistics, Video

Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.

Meet the author

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.