GS1, a global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains worldwide, has released a Whitepaper looking at the opportunities for mobile in the retail sector.
<div> The Whitepaper, ‘Mobile in Retail’, seeks to identify the potential for mobile to brands and retailers. It highlights 10 areas, including coupons and loyalty, where mobile is deemed to have a particular impact. The executive summary points to a number of areas of potential gain for businesses adopting mobile as a consumer engagement channel. These are increased sales; increased customer satisfaction and loyalty; and additional value to physical products and experiences through digital services.<br /> In preparing the Whitepaper, GS1’s researchers were granted substantial access to key decision makers among the world’s FMCG manufacturers and international retail chains. </div> <div> The report includes four case studies of operational schemes from around the world. One of these, SHOP SCAN SAVE, is a mobile marketing programme operated by <a href="http://www.mobilize-systems.com/" target="_blank">Mobilize,</a> which is currently available in over 23,000 convenience outlets throughout the UK. It has been running for over two years and demonstrates the value to retailers, brand owners, and consumers alike. </div> <div> You can download the Whitepaper <a href="http://www.gs1.org/mobile/mir" target="_blank">here.</a> </div> <div> <a href="http://www.mobilemarketingmagazine.co.uk/2010/02/whitepaper-looks-at-mobile-in-retail.html">(via Mobile Marketing Magazine)</a> </div>
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