I’m the type who is always overwhelmed by TV advertising - as I don’t watch ’live’ TV or commercial TV with ads I often find myself watching adverts on the internet for the sake of it! I even occasionally, download these adverts to save them and watch them again and again and again and -

Can I just say I’m against flashmobs, my new found British sensibility (*read - I’ve just handed in my UK citizenship application) does not condone such public displays - it’s embarrassing and I was overexposed to the last T-mobile flashmob thanks to my gyms in-house digital signage.

What’s more painful to me, is to think how much this cost T-mobile to show the advert simultaneuously on pretty much every commercial TV and pay TV channel last Friday. So much could have been done with that budget - think of all those mobile apps, social media fan pages and lost opportunities to engage customers in Facebook, Twitter, MySpace, YouTube or umm Vimeo in this instance.

T-Mobile Heathrow T5 Welcome Back from World Television on Vimeo.

So what do you think? does TV advertising still have a role in the social media world?

Tags: advertising, T-mobile, TV

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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