mobile content news: “Mobile Blogging generates an immediate reduction of up to 70% in the propensity of a user to churn.”

Results of a 12-month survey of two million subscribers on four operators which were using NewBay’s Software FoneBlog mobile blogging and multimedia album solution have been released.

According to NewBay the result comes from increased loyalty - based on personal content on the moblog. What is obvious here is if you have personal content and you can’t move/download it simply, then there is a barrier to change.

Services such as flickr and myspaces will in the long term prove more popular due to the many and varied options (not just mobloging) for managing personal content.


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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.
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