30 minutes a day - every day. That’s how much time I need once I’ve got a concept for an article to publish here. I just need to find the time.┬áLately, I’ve not had the time for that 30 minutes - too tired, too busy, too many other things to do.

A lot of regular bloggers and social media consultants insist on blogging everyday. But that’s a chore and regular blogging is part of trying to win at SEO and social media optimisation.

Content has to be well written to have value to you, the reader. Ideas need to solidify as a concept before I can start writing. Looking at my stats, a good article can take 3 months to a year to really become sticky and then it can continue to drive traffic to your website.

So I wonder - is it better to spend 30 minutes a day writing ‘something’ that is short and less ‘sticky’?

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Read more from my blog for an introduction and quick tips on developing in Hugo or UCTD.

Meet the author

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.