Mobile marketing and Foursquare are two words that are just right for each other. Foursquare has an impressive base of users and is extremely popular in big cities like London - which means it’s ideal for any business or brand to get started with mobile marketing and hyper-local search.
Focus your marketing on mobile - integrate offline with online
Now that mobile marketing is becoming the focus of all your online marketing activities (if not, why not?) all your offline marketing needs to be integrated with this mobile, online world.
Foursquare has the tools for loyalty, promotions and analytics
Foursquare is facing tough competition from Facebook, Google and any of those voucher / deal-of-the day services. Yet the range of loyalty tools, promotion options and improvements in analytics means Foursquare has plenty to offer. Before starting out with paid mobile search campaigns or investing in vouchers - have you done everything you can with Foursquare?
What do you think? Have you had success using Foursquare for mobile marketing or local search?