Comment: Datz music lounge has come out for Xmas in the UK with a £99.99 unlimited music DRM free offer. So whats the hooks - plenty even before you get going.

So Datz announced unlimited DRM Free music downloads (legally) this week - the service has an upfront fee of £99.99 - probably too steep for most people to consider - but maybe Sainsburys thinks it will be a last minute stocking stuffer.

The service currently has content from Warner, EMI, Beggars and the Orchard - around 2million tracks says the annoucement. The website makes it impossible to search and when we checked Madonna there were 16 versions of her single 4 Minutes. So no filtering of duplicate tracks. We found 6 versions of Katy Perrys first single of 12 tracks from that artist.

Finally the T&C’s would indicate the DRM free tracks are watermarked - if you are caught sharing content your account will be cancelled. Worse still, while the tracks might be DRM Free the download software isn’t. The software can only be used on 2 PC’s; which makes sense (Apple limits to a maximum of 5 PCs in its DRM domain management), but users have to have a USB ‘security dongle’ which seems to me to be more like a secure login RSA key - why the complexity for a consumer product?

I hope I get one for Christmas!

Source: Music Week and

Tags: drm free, mp3, Music, UK

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Damien Saunders
An experienced management consultant and business leader interested in digital transformation, product centred design and scaled agile. If I'm not writing about living with UCTD (an autoimmune disease), I'm probably listening to music, reading a book or learning more about wine.