Tag Archives: strategy

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Rule #1 – Social Media Marketing – don’t leave it to PR or the intern

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Social Media marketing – using Twitter, Facebook, LinkedIn, Foursquare, Google+ … needs to form part of any marketing plan across the marketing mix. Treating Social Media as a separate activity from the rest of your marketing is a No-No … In fact social media should be integrated into every campaign or promotion. Digital marketing fits […]

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41 things to do in 41 days to boost your digital marketing

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If you had 8 weeks and wanted to challenge yourself to boost your marketing and learn a few new ideas about integrated, cross channel marketing then take my challenge. Allow an hour a day (and a bit extra at the end of the week to see how you’re progressing). Create an account on Twitter for […]

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3 articles to read on Brand Marketing & Strategy

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You’ll love these 3 articles by Mark Ritson who has a weekly opinion piece in Marketing Week. His column is the inside, back page and the first article I read. Why Graff Diamonds Failed to list on the Hong Kong Stock Exchange (old school luxury brand) Link > Marketing Week — is this not the […]

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Axure – workflow for business process & web applications

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It’s pretty easy to jump in the deep end with Axure and start building wireframes and hi-fi clickable prototypes. But the joy of Axure is starting low-fi (use Post-It Notes) to map a user journey and then create this process flow in Axure. Following a workflow like this means you get the customer journey mapped […]

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Starting in Digital? Don’t ruin your brand reputation with your 1st social media marketing campaign

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Digital marketing has its benefits mainly that it’s easy to launch a social media campaign without any prior relationship with the victim. I’m more annoyed at the damage young companies do to their brand, reputation and domain-name … at wasted opportunities from legitimate startups who just spam any contacts in one e-mail blast. Last week, […]

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