Today’s marketing activities are changing – you can say old skool marketing is being overtaken by new skool ideas and techniques. Social Media Marketing techniques mean you can integrate activities across the marketing mix and do it for ‘free’. Before you cut your budget for traditional marketing like PR, Direct Mail, Radio, Press, TV or [...]
Social Media Marketing presents the opportunity to try a number of different social networks and promote or market in these as appropriate. Each social network has its own pro’s and con’s such as Twitter is more like a broadcast, one way radio and a Facebook fan page can create conversations that people can easily follow [...]
Optimising for Social Media Marketing will start to develop as a set of tools or addons to be used as part of a marketing promotion or campaign. If you’re just getting started with social media then you don’t need to optimise, you just need to start out with the right attitude and a good plan. [...]
The start of any social media plan should actually be the end … by that I mean decide on the goals or what you want to achieve. Any good marcomm person or project planner will thank you for this. So what are good outcomes? what do you want to achieve? If you’re starting out in [...]
Start a Social Media Marketing Plan in writing … as we have all probably heard or read, putting even the vaguest plan down on paper will help to make your ideas concrete! The benefit of having a plan on paper means you can consider if your plan and goals are realistic and you can decide [...]
Starting your plan for social media marketing in a small or big business should be driven by a need or a reason. Why use Social Media – because your customers are using it! First step in your social media marketing plan is to open powerpoint or write on a flipchart the reason why you need [...]
Management lessons we can learn from films – TRON 1 view(s) What’s Hot this Week? Curators Code 1 view(s)