Tag Archives: ROI


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How do you measure ROI in social media?

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All to often people or companies start using social media but don’t know how to measure the return on investment or calculate a payoff from using social media. Here’s a few easy ideas to start calculating ROIs for you to consider. Calculating ROI for your CFO Typically a ROI calculation is your total revenue or [...]

Foursquare usage peaks on the weekend

Foursquare usage peaks on the weekend

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Foursquare usage peaks on the Saturday night reports BitsyBot Labs who studied a weeks worth of checkin data from the geo location based mobile social network. Well that’s nothing new – anyone working in mobile and content or value added services will be able to match that insight with data usage and revenue trends. Saturday [...]