Damien Saunders » retail

Ideas using Foursquare for Cafes & Restaurants

Damien Saunders — Mon, 13 Dec 2010 09:22:43 +0000

Warning: getimagesize() expects parameter 1 to be string, object given in /home2/whitetsh/public_html/damiensaunders.com/wp-content/themes/merchant/functions/admin-functions.php on line 653

Warning: basename() expects parameter 1 to be string, object given in /home2/whitetsh/public_html/damiensaunders.com/wp-content/themes/merchant/functions/admin-functions.php on line 654

To market to market to buy me a Foursquare … for Cafes & Restaurants it’s the time of the year when your customers maybe thinking of Christmas comforts to have at home so get them in your store now. Last week I started a new series focused on Ideas using Foursquare for social media marketing with guides that will help increase customer satisfaction and improve retention.

Today, will be looking at how can use social media marketing to offer some tasty food tidbits that leave your customers wanting to come back for seconds.

Easy guide to Foursquare Marketing

Try these tips to get value added to social media marketing

6 step guide to foursquare for cafes & restaurants

View more presentations from Damien Saunders.

Claim your Cafe or Restaurant on Foursquare

1. Create your own store identity on Foursquare
2. Put a Add To Do tip button on your website
3. Cross promote Foursquare on your website, email news, Twitter, Facebook or printed material
4. Tell your customers to put Foursquare on their mobile to discover places to go while they are away
5. Checkin and leave tips about your specials of the week or day.
6. Create offers on Foursquare that help get people visiting your shop.

ADVANCED TIP Foursquare Swarm Badge Party

Run a [ id="1932" type="post"]Foursquare Swarm Badge Party[/] in your shop … it’s easy to setup and good fun!

Do you need help with Foursquare marketing? Let me manage your social media marketing – I’ll give you an individual proposal tailored to your needs.

Damien Saunders

Case Study How to get 100 people in your retail store at the same time

Damien Saunders — Tue, 16 Nov 2010 09:30:03 +0000

Regular followers of my work, will have seen an earlier case study on Foursquare marketing for retail and I’ve recently been updating this. So this week there are a couple of posts on the Swarm Badge Party that was organised in Latvia.

Foursquare casestudy how to get more people in your store

Client Brief

Bite Latvija just opened a new technical advice and support centre dedicated to questions about mobile broadband, device configuration and helping people get the most from their mobile.

They wanted to launch the new centre in a way that compliments the new technology, mobile and location angle.

Recommendation

Riga, with a population of more than 1,000,000 should be easy enough to find enthusiastic users of social networks, smart phones and mobile internet. So my proposal was to hold a Foursquare Swarm Party.

Execution and Delivery

The client’s social media and PR agency Hauska & Partners were enthusiastic with the planning and the execution of the project and this included a mix of traditional and online PR.

The client already uses Twitter for marketing and service so pre-event teasers were sent out and tweevite was used to manage invites.

The Incentive & Reward

To mark the occasion of the first Foursquare Swarm Party in Latvia, the company offered a prize of a new HTC Desire smart phone and CTO Cristobal Alonso came along as well and to make cocktails

Outcome

More than 100 people showed up for the party and within 40 mins the Foursquare Swarm badge had been awarded to everyone. One lucky person went home with a new HTC Android mobile phone.

What do you think?? … Do you think the client got their ROI?

Damien Saunders

Looking for insights on Mobile and Retail Sector?

Damien Saunders — Sat, 06 Feb 2010 17:00:04 +0000

GS1, a global standards organisation dedicated to the design and implementation of global standards and solutions in supply and demand chains worldwide, has released a Whitepaper looking at the opportunities for mobile in the retail sector.

The Whitepaper, ‘Mobile in Retail’, seeks to identify the potential for mobile to brands and retailers. It highlights 10 areas, including coupons and loyalty, where mobile is deemed to have a particular impact. The executive summary points to a number of areas of potential gain for businesses adopting mobile as a consumer engagement channel. These are increased sales; increased customer satisfaction and loyalty; and additional value to physical products and experiences through digital services.
In preparing the Whitepaper, GS1’s researchers were granted substantial access to key decision makers among the world’s FMCG manufacturers and international retail chains.

The report includes four case studies of operational schemes from around the world. One of these, SHOP SCAN SAVE, is a mobile marketing programme operated by Mobilize, which is currently available in over 23,000 convenience outlets throughout the UK. It has been running for over two years and demonstrates the value to retailers, brand owners, and consumers alike.

You can download the Whitepaper here.

(via Mobile Marketing Magazine)

Damien Saunders

UK album retail sales dip 11% for 2007

Damien Saunders — Tue, 08 Jan 2008 12:14:34 +0000

Album unbundling, copyright theft and difficult retail conditions contributed to a drop in album sales of 10.8% in 2007 say the British Phonographic Industry.

The continued growth of download sales helped the singles market grow by 29.3% during 2007, which became the third biggest year on record for the format.

Singles

2006 = 67.0m

2007 = 86.6m

Change = +29.3%

Albums

2006 = 154.7m

2007 = 138.1m

Change = -10.8% Source: BPI website

Damien Saunders