Damien Saunders » media http://damien.co Digital marketing with single-mindedness. Tue, 22 May 2012 12:38:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Bit.ly Making offline marketing work for social media with URL shortener http://damien.co/social-media/bit-ly-making-offline-marketing-work-for-social-media-with-url-shortener-1444 http://damien.co/social-media/bit-ly-making-offline-marketing-work-for-social-media-with-url-shortener-1444#comments Fri, 03 Sep 2010 09:00:13 +0000 Damien Saunders http://damien.co/?p=1444 Most of you read this are using Twitter, online newspapers or other websites and  would have come across Bit.ly the URL Shortener service. There’s not much chance of escaping URL shorteners, even today when SEO and friendly URL’s is what most people like. Bit.ly offers more and nows the chance to bring offline content into [...]

]]> bitlypro.damien 300x183 Bit.ly Making offline marketing work for social media with URL shortener

Most of you read this are using Twitter, online newspapers or other websites and  would have come across Bit.ly the URL Shortener service. There’s not much chance of escaping URL shorteners, even today when SEO and friendly URL’s is what most people like. Bit.ly offers more and nows the chance to bring offline content into the world of URL tracking, with Bit.ly’s Pro service coming out of closed testing, you should get your own friendly URL too.
bitlypro.damien 300x183 Bit.ly Making offline marketing work for social media with URL shortener
The joy of Bit.ly can be its randomness – such as you don’t know if the URL you clicked on will take you to a reliable news website or some poor bloggers rant on the web. Aside from the obvious, the point about bit.ly is that rather than tracking clicks on a long URL   or a bit.ly URL you can now have your own URL like  www.damiens.ws/15454a and even customise it as http://damiens.ws/socialmedia
So what if every poster on the street or TV advert or press advert for your brand had a custom Bit.ly URL? You could then track if a customer found your advert / poster / flyer interesting enough to put the URL into their computer - does that make you excited?

Engagement metrics and CPE are going to become more popular this year and next year, and so how do you take the offline world online? Or how can you start track the value of that billboard you just spent 10,000,000 dollars on?

ckbillboard 590 khz71310 300x214 Bit.ly Making offline marketing work for social media with URL shortener

Well that looks obvious! So how are you tracking offline to online engagement?

At the moment Bit.ly Pro offers free service – you provide a customer domain or sub domain and it does the rest.

]]> http://damien.co/social-media/bit-ly-making-offline-marketing-work-for-social-media-with-url-shortener-1444/feed 0 Bill Gates & Jerry Seinfeld – everyones blogging that video http://damien.co/general/bill-gates-jerry-seinfeld-everyones-blogging-that-video-101 http://damien.co/general/bill-gates-jerry-seinfeld-everyones-blogging-that-video-101#comments Sat, 06 Sep 2008 18:34:52 +0000 Damien Saunders http://london.wordpress.com/?p=101 You can try to avoid watching this advert all you want – but you just got to know what it is that Bill and Jerry cooked up here in the Shoe Circus – Windows Vista advert [youtube=http://www.youtube.com/watch?v=naFg5LkTasY]. Really does the ad say much – No … Does it try to convince you to switch – [...]

]]> mssein Bill Gates & Jerry Seinfeld everyones blogging that video

mssein Bill Gates & Jerry Seinfeld everyones blogging that video

You can try to avoid watching this advert all you want – but you just got to know what it is that Bill and Jerry cooked up here in the Shoe Circus – Windows Vista advert

[youtube=http://www.youtube.com/watch?v=naFg5LkTasY].

Really does the ad say much – No … Does it try to convince you to switch – No … but maybe its a brand ad and not a product ad

Lots of talk of quality, runs tight, last, endurance and other words in the ad – so maybe you’ll see them more in the ‘product ads’ when they come out?

]]> http://damien.co/general/bill-gates-jerry-seinfeld-everyones-blogging-that-video-101/feed 0