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41 things to do in 41 days to boost your digital marketing

41 things to do in 41 days to boost your digital marketing

[typography font=”Special Elite” size=”25″ size_format=”px”]Want a quick head start to a digital marketing plan for your brand or business? Here are 41 things you can do … over 41 days.[/typography]

If you had 8 weeks and wanted to challenge yourself to boost your marketing and learn a few new ideas about integrated, cross channel marketing then take my challenge.

Allow an hour a day (and a bit extra at the end of the week to see how you’re progressing).

  1. Create an account on Twitter for you and your brand – find some friends to follow
  2. Create an account on Facebook
  3. Create a social media analytics account on MarketMeSuite to monitor your fans and followers
  4. Create a Google Alert to track online mentions of your brand
  5. Create a Google Alert for mentions of your product
  6. Create a Google Alert for mentions of your competitors
  7. Create a Google Alert for mentions of you
  8. Find out what Web Analytics Tools you use like Google Analytics &
  9. Find out how you track Campaigns and how you use Adwords
  10. Setup 30 days of scheduled tweets using MarketMeSuite
  11. Setup a weekly marketing e-mail on Mailchimp
  12. Setup your free Pro account
  13. Setup your own URL shortener with pro
  14. Check you can track your new custom URL’s with Google Analytics
  15. Plan 15 blog topics to post every other day for the remainder of the 40 day plan
  16. Create an account for your business brand on Foursquare
  17. Claim your business stores and head office on Foursquare
  18. Complete a personal social network audit
  19. Update your personal LinkedIn profile
  20. Update your Company’s LinkedIn profile
  21. Add the company blog RSS to your company profile on LinkedIn
  22. Add yourself to Crunchbase
  23. Add your company to Crunchbase via Techcrunch
  24. Create a page for your business on Google Plus
  25. Update your business listing on Google Plus (was Google Places and Google Maps)
  26. Review your template for your Press Release
  27. Update your business card to something more social
  28. Run your website through Hubspots free SEO grader tools
  29. Start an SEO marketing plan diary
  30. Create a calendar for the next 6 weeks and start thinking of blog posts for each of those days
  31. Link your company blog to its Twitter Account
  32. Add a Foursquare reward for the mayor or a random customer
  33. Add a tip to interesting geolocations
  34. Write an email newsletter for your clients – offer a competition for them to follow you or check-in via Foursquare.
  35. Write a list of your standard methods for calculating your ROI
  36. Try and identify which social networks and social media marketing can contribute towards these ROI measures
  37. Try and brainstorm new ROI measures for social media marketing
  38. Search your email inbox and trash folder for examples of good and bad email newsletters or auto-confirmation emails.
  39. Write a page of what you accomplished in the past 38 days
  40. Write a page of what worked well and what needs improvement
  41. Present your report to someone else and get their suggestions

Want more help? Get in contact now

Start a Social Media Marketing Plan – why you need to use social media?

social networks

Starting your plan for social media marketing in a small or big business should be driven by a need or a reason.

Why use Social Media – because your customers are using it!

First step in your social media marketing plan is to open powerpoint or write on a flipchart the reason why you need to use social media, some good reasons include:

  • most of our target audience use social media (no brainer), or
  • because visits to your brand or company website are down as our customers spend more time on social media sites (better)
  • to deliver a sales & marketing programme using online & social media

There are probably plenty of other good reasons you can think of. The point to remember is these are all good quantifiable reasons.

The second thing to remember is that these reasons involve engaging the customer in conversations – marketing speak we all can love! What this means is you need to be active & involved in the customer conversation. Don’t think you can sit back and launch a Facebook fan page or a Twitter account to just ‘monitor’ online things.

Rule 3 – You need to use social media because its where your customers are and you need to engage with them! Don’t sit back and be passive.

Get Help Damien Saunders Social Media

How to make mobile part of your marketing strategy

Should you be worried that you don’t have an iPhone app? Do you know if you’re website works on a mobile? what about mobile SEO? It is very important for CEO’s and CMO’s to add mobile to their communications and marketing strategy.

The fact that most companies have yet to build a mobile website shows you are not alone and many companies want to know what they should do first.

  • Build an app.
  • Build a mobile strategy or
  • Build a mobile website

Considering each approach …

Why Build a Mobile app

Answer Yes to these questions and you’ll know that building an app is right for you:

  1. Is your company always first to market?
  2. Do you want to get some PR effect?
  3. Interested in winning a Mobile or Advertising industry Award

Developing an app for iPhone is the natural option for good PR or getting Marketing Awards. You can build apps and games for iPhones, Android, Nokia and many other smartphones.

Carefully consider too if you need to build an app for widescreen devices like the iPad or Smartphone netbooks.

Building a branded game or app for mobile is a good approach to complement a social media, viral or email campaign.

Develop a Marketing Strategy for Mobile

Want to understand mobile better, then consider how ‘mobile’ fits in your marketing mix. Could you get better PR? Leverage a viral campaign? Link mobile to your social media approach? Or want smartphone users to find your brand. I suggest you build a mobile website and look at your customer relationship marketing strategy.

Build a Mobile Website

Yes just do something. You can start by building a mobile friendly site, build an app and start to learn from them. Stay motivated and maybe expect the same results as the early web pioneers. Once you’ve done something you’ll still need to promote it.

So what were the 3 approaches to mobile marketing strategy again?

1. Build an App

2. Develop a Marketing Strategy plan

3. Build a mobile website

Of course whatever you do, you need to learn, get insights and leverage your stats tools, get feedback from customers and users and don’t expect to get to the top of the iTunes store unless you have a big budget.

Now tell me what you think?