[typography font=”Special Elite” size=”25″ size_format=”px”]Want a quick head start to a digital marketing plan for your brand or business? Here are 41 things you can do … over 41 days.[/typography]
If you had 8 weeks and wanted to challenge yourself to boost your marketing and learn a few new ideas about integrated, cross channel marketing then take my challenge.
Allow an hour a day (and a bit extra at the end of the week to see how you’re progressing).
- Create an account on Twitter for you and your brand – find some friends to follow
- Create an account on Facebook
- Create a social media analytics account on MarketMeSuite to monitor your fans and followers
- Create a Google Alert to track online mentions of your brand
- Create a Google Alert for mentions of your product
- Create a Google Alert for mentions of your competitors
- Create a Google Alert for mentions of you
- Find out what Web Analytics Tools you use like Google Analytics & Bit.ly
- Find out how you track Campaigns and how you use Adwords
- Setup 30 days of scheduled tweets using MarketMeSuite
- Setup a weekly marketing e-mail on Mailchimp
- Setup your free Bit.ly Pro account
- Setup your own URL shortener with bit.ly pro
- Check you can track your new custom URL’s with Google Analytics
- Plan 15 blog topics to post every other day for the remainder of the 40 day plan
- Create an account for your business brand on Foursquare
- Claim your business stores and head office on Foursquare
- Complete a personal social network audit
- Update your personal LinkedIn profile
- Update your Company’s LinkedIn profile
- Add the company blog RSS to your company profile on LinkedIn
- Add yourself to Crunchbase
- Add your company to Crunchbase via Techcrunch
- Create a page for your business on Google Plus
- Update your business listing on Google Plus (was Google Places and Google Maps)
- Review your template for your Press Release
- Update your business card to something more social
- Run your website through Hubspots free SEO grader tools
- Start an SEO marketing plan diary
- Create a calendar for the next 6 weeks and start thinking of blog posts for each of those days
- Link your company blog to its Twitter Account
- Add a Foursquare reward for the mayor or a random customer
- Add a tip to interesting geolocations
- Write an email newsletter for your clients – offer a competition for them to follow you or check-in via Foursquare.
- Write a list of your standard methods for calculating your ROI
- Try and identify which social networks and social media marketing can contribute towards these ROI measures
- Try and brainstorm new ROI measures for social media marketing
- Search your email inbox and trash folder for examples of good and bad email newsletters or auto-confirmation emails.
- Write a page of what you accomplished in the past 38 days
- Write a page of what worked well and what needs improvement
- Present your report to someone else and get their suggestions
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Starting your plan for social media marketing in a small or big business should be driven by a need or a reason.
Why use Social Media – because your customers are using it!
First step in your social media marketing plan is to open powerpoint or write on a flipchart the reason why you need to use social media, some good reasons include:
- most of our target audience use social media (no brainer), or
- because visits to your brand or company website are down as our customers spend more time on social media sites (better)
- to deliver a sales & marketing programme using online & social media
There are probably plenty of other good reasons you can think of. The point to remember is these are all good quantifiable reasons.
The second thing to remember is that these reasons involve engaging the customer in conversations – marketing speak we all can love! What this means is you need to be active & involved in the customer conversation. Don’t think you can sit back and launch a Facebook fan page or a Twitter account to just ‘monitor’ online things.
Rule 3 – You need to use social media because its where your customers are and you need to engage with them! Don’t sit back and be passive.
Should you be worried that you don’t have an iPhone app? Do you know if you’re website works on a mobile? what about mobile SEO? It is very important for CEO’s and CMO’s to add mobile to their communications and marketing strategy.
The fact that most companies have yet to build a mobile website shows you are not alone and many companies want to know what they should do first.
- Build an app.
- Build a mobile strategy or
- Build a mobile website
Considering each approach …
Why Build a Mobile app
Answer Yes to these questions and you’ll know that building an app is right for you:
- Is your company always first to market?
- Do you want to get some PR effect?
- Interested in winning a Mobile or Advertising industry Award
Developing an app for iPhone is the natural option for good PR or getting Marketing Awards. You can build apps and games for iPhones, Android, Nokia and many other smartphones.
Carefully consider too if you need to build an app for widescreen devices like the iPad or Smartphone netbooks.
Building a branded game or app for mobile is a good approach to complement a social media, viral or email campaign.
Develop a Marketing Strategy for Mobile
Want to understand mobile better, then consider how ‘mobile’ fits in your marketing mix. Could you get better PR? Leverage a viral campaign? Link mobile to your social media approach? Or want smartphone users to find your brand. I suggest you build a mobile website and look at your customer relationship marketing strategy.
Build a Mobile Website
Yes just do something. You can start by building a mobile friendly site, build an app and start to learn from them. Stay motivated and maybe expect the same results as the early web pioneers. Once you’ve done something you’ll still need to promote it.
So what were the 3 approaches to mobile marketing strategy again?
1. Build an App
2. Develop a Marketing Strategy plan
3. Build a mobile website
Of course whatever you do, you need to learn, get insights and leverage your stats tools, get feedback from customers and users and don’t expect to get to the top of the iTunes store unless you have a big budget.
Now tell me what you think?