Recent indepth report from New Media Age in the UK focused on the internet usage habits of kids.

Kids research is hard – the age group is from 7 – 13. They are already exposed to a lot of marketing, aware of trends and ‘peer pressure’, but still very much aware of having to please their parents all of the time. It’s also very difficult to ask questions about anything anti-social, illegal due to the young age and formative, questioning minds.

It also provides some great insights into what kids say they are doing with their mobiles, about a fifth or 21% say they are already going online with their mobile phones.

[via new media age]

Damien Saunders