Australians spend 1 in 5 minutes using social media sites. Social Networking usage was about 22% in December 2010 says comScore.

The statistics reveal that Facebook, Twitter, LinkedIn are some of the most popular destinations. If you add into this instant messaging then the total rises to 35% – which is probably a more realistic definition of social networking.

There is a presentation you can download with really good insights on internet usage across Australia.

Damien Saunders

To understand more about Social Media and Mobile Marketing its important to get a few facts together on current trends and insights. 50 completely useful stats for social media does just that.

Why do this? well it helps to create some drive … and helps to understand why anyone or any business needs to do more in social media and mobile marketing.

Damien Saunders

Recent indepth report from New Media Age in the UK focused on the internet usage habits of kids.

Kids research is hard – the age group is from 7 – 13. They are already exposed to a lot of marketing, aware of trends and ‘peer pressure’, but still very much aware of having to please their parents all of the time. It’s also very difficult to ask questions about anything anti-social, illegal due to the young age and formative, questioning minds.

It also provides some great insights into what kids say they are doing with their mobiles, about a fifth or 21% say they are already going online with their mobile phones.

[via new media age]

Damien Saunders