Damien Saunders » barcode http://damien.co Digital marketing with single-mindedness. Tue, 22 May 2012 12:38:58 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 British Airways mobile app could do with its own QR Code http://damien.co/mobile-marketing/british-airways-mobile-app-could-do-with-its-own-qr-code-3103 http://damien.co/mobile-marketing/british-airways-mobile-app-could-do-with-its-own-qr-code-3103#comments Thu, 19 May 2011 12:10:47 +0000 Damien Saunders http://damien.co/?p=3103 This billboard stands out as an example – Just an example of how disconnected ‘real world’ traditional marketing is from integrated digital marketing. Great – several airlines have now got mobile apps that allow you to seemingly, easily get from home to the airplane. What’s wrong with this advert? 1. It’s only for iPhone – [...]

]]> 5648949113 5b40d04910 m British Airways mobile app could do with its own QR Code

5648949113 5b40d04910 m British Airways mobile app could do with its own QR Code

This billboard stands out as an example – Just an example of how disconnected ‘real world’ traditional marketing is from integrated digital marketing.

Great – several airlines have now got mobile apps that allow you to seemingly, easily get from home to the airplane.

What’s wrong with this advert?

1. It’s only for iPhone – the image tells me straight away that here is another brand ignoring ‘other’ smartphones (or the only customers BA is helping are iOS device users)

2. You have to go home and then visit the App Store – well actually BA … you could have put a friendly URL on your post  like ba.com/get_this_app_waterloo (as the poster was in Waterloo station). Doing a friendly URL like this can make it easy to track customer interest / direct response to the poster.

3. There’s a Barcode on the advert – this poster has a great example of QR Codes and it could have been used by many smartphones to go directly to download the app.

So there you go .. 1 big, missed opportunity to measure the effectiveness and customer interest in your new app.

 

]]> http://damien.co/mobile-marketing/british-airways-mobile-app-could-do-with-its-own-qr-code-3103/feed 0 10 things to do with your Android and a Barcode Scanner http://damien.co/blog/android/10-things-to-do-with-your-android-and-a-barcode-scanner-304 http://damien.co/blog/android/10-things-to-do-with-your-android-and-a-barcode-scanner-304#comments Thu, 19 Nov 2009 10:30:07 +0000 Damien Saunders http://damien.co/?p=304 There’s no better sound than the reassuring ‘Beep at the Checkout Register’. So now you have your own Android mobile phone …here’s a few barcode scanning things you can do at home or in the shops. First you need the best Android Barcode Scanner – which now has integration with Google search on the mobile. [...]

]]> default 10 things to do with your Android and a Barcode Scanner

There’s no better sound than the reassuring ‘Beep at the Checkout Register’. So now you have your own Android mobile phone …here’s a few barcode scanning things you can do at home or in the shops.

First you need the best Android Barcode Scanner – which now has integration with Google search on the mobile.

  1. Add a book to your Amazon Wishlist – just snap the barcode and save to list
  2. Catalogue your books at home using Anobiit from Anobii
  3. Catalogue your CD’s with Kooaba
  4. Look up reviews of that Wine you’ve just been drinking – Wine by the Bar is the perfect app for you
  5. Compare prices for that Electrical Gadget – Scan the Barcode and search online for it
  6. Create your own Barcode – After installing Barcode Scanner, open your Android Contacts .. everyone now has a 2D code
  7. Look up tourist guides from 2D barcodes -
  8. Find something new to put on your phone – Androlib.com will help you then turn on the barcode scanner and point it at the 2D code on the screen

 

To get the Barcode Scanner … go to Android Market on your phone or go to Androlib.com on your PC

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