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[video] Online Shopping with Swedish Twist – 3 LiveShop

3 LiveShop

Have you seen this … This has to be the future of customer service and online shopping — say goodbye to messy forms or complicated shopping charts. Those crazy people in Tre Sweden www.tre.se just like to push the envelope here. And maybe some of those other mobile operators or utility providers can do this too.

Once you’ve checked out this promo video – go take a look at the 3 LiveShop – it uses Adobe Flash embed video chat for the fun stuff.

3 Live Shop Welcome 444

 

3 from B-Reel & B-Reel Films on Vimeo.

Ideas using Foursquare for writers journalists and bloggers

Ideas using Foursquare for writers journalists and bloggers

To market to market to buy me a Foursquare … It’s that time of the year and your readers maybe thinking of shopping, overseas travels or going out for food. So be the expert you know you are and tell them where to go! These are good tips for anyone building an online social media identity who doesn’t have their own offices or is a mobile worker.

Last week I started a new series focused on Ideas using Foursquare for social media marketing with guides that will help increase customer satisfaction and improve retention.

Today, will be looking at how writers, journalists and bloggers can use social media marketing to offer some insights that leave your readers hanging off every written word.

Easy guide to Foursquare Marketing

Try these tips to give added value to your reputation and social media marketing

Claim your Identity on Foursquare

1. Create your own ‘brand’ identity on Foursquare – it’s ok if your brand is ‘You’
2. Put a Add To Do tip button on your website
3. Cross promote Foursquare on your website, email news, Twitter, Facebook or printed material
4. Tell your readers to put Foursquare on their mobile to discover places to go while they are away
5. Checkin and leave tips at interesting locations just like locals or tourists do.
6. Create offers on foursquare that help get people visiting your shop.
7. Whenever you review a place add a link to the Foursquare short url (just like the Add to Do tip button).

Do you need help with Foursquare marketing? Let me manage your social media marketing? I’ll give you an individual proposal tailored to your needs.

Ideas using Foursquare for Cafes & Restaurants

To market to market to buy me a Foursquare … for Cafes & Restaurants it’s the time of the year when your customers maybe thinking of Christmas comforts to have at home so get them in your store now. Last week I started a new series focused on Ideas using Foursquare for social media marketing with guides that will help increase customer satisfaction and improve retention.

Today, will be looking at how can use social media marketing to offer some tasty food tidbits that leave your customers wanting to come back for seconds.

Easy guide to Foursquare Marketing

Try these tips to get value added to social media marketing

Claim your Cafe or Restaurant on Foursquare

1. Create your own store identity on Foursquare
2. Put a Add To Do tip button on your website
3. Cross promote Foursquare on your website, email news, Twitter, Facebook or printed material
4. Tell your customers to put Foursquare on their mobile to discover places to go while they are away
5. Checkin and leave tips about your specials of the week or day.
6. Create offers on Foursquare that help get people visiting your shop.

ADVANCED TIP Foursquare Swarm Badge Party

Run a [ id=”1932″ type=”post”]Foursquare Swarm Badge Party[/] in your shop … it’s easy to setup and good fun!

Do you need help with Foursquare marketing? Let me manage your social media marketing – I’ll give you an individual proposal tailored to your needs.

Ideas using Foursquare for writers journalists and bloggers

Ideas using Foursquare for Travel Professionals

As travel professionals know, your customers want holiday experiences to always remember and preferably off the beaten trail. This week I started a new series focused on Ideas using Foursquare for social media marketing with guides that will help increase customer satisfaction and improve retention.

Today, I will be looking at how you can use social media to offer up some pretty amazing travel experiences using Foursquare. If your clients don’t want to read a Time Out or carry a Lonely Planet – then Foursquare is the perfect guide for locals!

Easy guide to Foursquare Marketing

Try these tips to get value added to social media marketing

Create your travel store on Foursquare

1. Create your own store or travel brand identity on foursquare
2. Put a Add To Do tip button on your website and blog
3. Cross promote Foursquare on your website, email news, Twitter, Facebook or printed material
4. Tell your customers to put Foursquare on their mobile to discover places to go while they are away
5. Checkin and leave tips at interesting locations just like locals or tourists do.
6. Create Tips on Foursquare that help get people visiting your shop or website.
7. Create a list of key tourist places including the Foursquare short url for them.

Advanced Tip – use Twitter & Foursquare to follow and friend your clients – invite them to ask you ‘questions’ about places to go see.

Do you need help with Foursquare marketing? Let me manage your social media marketing? I’ll give you an individual proposal tailored to your needs.

Ideas using Foursquare for writers journalists and bloggers

5,000,000 users on Foursquare now focus on activity & retention

Foursquare this week should break through the 5 million users mark and it has taken about 8 weeks to add an extra million. While Foursquare is still the most popular of the location based social networks (anyone using SCVNGR??) other services are making a better play at location marketing.

Slow down in the rate of new users

The latest RJ Metrics graphic for Foursquare convincingly shows the decline in the week on week growth of new users. Is this something to worry Foursquare? Personally I think activation of new users is less of an issue compared to retention of existing users.

Active users split between the brands they follow & Foursquare followers

Foursquare should be the Number One shoppers network – it has a large enough install base, it has more than 7.5 million locations or stores and it works on your mobile – which is probably in your pocket right now (or you’re reading this on it). So the problem, I believe is that Foursquare users are split between active users who check-in everyday at the stores & brands they love (aka Brand Followers) or they check-in regularly and are interested in their checkin history, earning badges or being mayor (Foursquare Followers).

This split between brand-followers and Foursquare followers must be a real headache for the guys at Foursquare HQ — because it’s the brands and the retailers who are using this for their marketing programmes. And are they believers that Foursquare is good for their customer loyalty or retention? It’s a fact (and by looking on Twitter or Facebook for recent Check-in Messages), you can find people tweeting about checking-in at places they want to tell their friends about. Which is good for the brand-followers and for the brag / show off factor.

Summary – Foursquare needs to differentiate now before location discount coupons take off

As far as 2010 goes, Foursquare will be on the list of brands and services that got peoples attention. The question looking to next year is if Foursquare can find a niche for itself between the giants of Internet – Google and Facebook AND more importantly differentiate itself from Groupon and Vouchercloud. The active users of Foursquare need to understand that Foursquare is more than finding specials for the brands they love to folow.