Integrated marketing takes a new turn. This latest viral marketing video focuses on the state of the internet and is essentially a load of stats overlaid with a nice cheesy beat playing. All of the statistics are freely available metrics on social media usage, number of internet users, amount of spam mail.
Integrated Marketing Viral Video – State of the Internet
You have to watch the video first:
Even if you have watched this video infographic already and love it (yes I love it) watch it again. Think about what you like .
How does a Viral Video fit into a Marketing Communications Plan?
After watching the video … do you think Jess3 is a video production company? or a web research company?. In either case, ask yourself some of these questions:
- what was the purpose of the video?
- did it make you feel happy?
- did you want to buy whatever it is they are selling
- did you want to be part of ‘this’
- but it didn’t mention any products! or prices?
- what was the marketing message Jess3 were trying to convey?
- and finally who are jess3?
Watch the video …
then have a look at
did you watch the video first?
So if Jess3 was not who they seemed to be … is the video smoke and mirrors or snake oil?
Now have your say on Jess3 or the video
