Case Study How to get 100 people in your retail store at the same time

Regular followers of my work, will have seen an earlier case study on Foursquare marketing for retail and I’ve recently been updating this. So this week there are a couple of posts on the Swarm Badge Party that was organised in Latvia.

Client Brief

Bite Latvija just opened a new technical advice and support centre dedicated to questions about mobile broadband, device configuration and helping people get the most from their mobile.

They wanted to launch the new centre in a way that compliments the new technology, mobile and location angle.

Recommendation

Riga, with a population of more than 1,000,000 should be easy enough to find enthusiastic users of social networks, smart phones and mobile internet. So my proposal was to hold a Foursquare Swarm Party.

Execution and Delivery

The client’s social media and PR agency Hauska & Partners were enthusiastic with the planning and the execution of the project and this included a mix of traditional and online PR.

The client already uses Twitter for marketing and service so pre-event teasers were sent out and tweevite was used to manage invites.

The Incentive & Reward

To mark the occasion of the first Foursquare Swarm Party in Latvia, the company offered a prize of a new HTC Desire smart phone and CTO Cristobal Alonso came along as well and to make cocktails

Outcome

More than 100 people showed up for the party and within 40 mins the Foursquare Swarm badge had been awarded to everyone. One lucky person went home with a new HTC Android mobile phone.

What do you think??  … Do you think the client got their ROI?

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