In the next couple of weeks, I’ll be looking closely at Mobile Search and Mobile SEO. This week will be a round up of features on Google Mobile Search

Click to Call

Click to call has been a feature of WAP and mobile portals for sometime, however the mobile phones needed to support this action.

Google has now added Click to Call to Adword Mobile Search Results

Anyone running SEO or Adword campaigns should make sure they have configured the mobile search results as well and to now include the primary phone number for customers or clients to ring in on.

[Source: Google Mobile blog]