Seriously … Next time you’re running a project retrospective or other review, keep a count of your WTFs/minute.
One very good reason – if you’re thinking WTF and something doesn’t make sense, then the person next to you is probably thinking the same thing.
Have you tried Piwik yet? If you’ve been using Google Analytics and started to wonder what alternative web analytic tools are out there then look no further then Piwik.
Piwik is a web analytics solution that is free and runs on your own server. It provides a lot of similar features to Google Analytics and will run alongside Google Analytics anyway.
Why stick with Google Analytics?
Now I love GA and will always implement it as a first choice.
Web analytics solutions like Google Analytics offer an amazing array of features … goal tracking, event tracking and custom variables. This is more than enough for most web analytics and marketing insights. So stick with GA if you’re happy.
Why Change? GA doesn’t allow tracking customer identifiable data.
GA’s Terms of Service prevent the tracking of customer identifiable data. This means if you run a membership based website, you can not use GA if you wanted to tag visitor data with their member number.
If you’re in need of tracking customer usage data then you’ll need another tool. This is why you need Piwik.
What do you think? Why did you want to use Piwik or look for an alternative to Google Analytics?
You’re never too late to start your 2011 Social Media Marketing Strategy – This year has gone so fast and I missed starting my Marketing Strategy on 1/1/11. For many marketing people and businesses, developing your strategy is something usually done in the first 3 months of your financial year or calendar year.
If this is the approach your business currently takes, then realise that you’re leaving just 75% of the year to deliver 100% of what you set out to achieve.
What can you do to get started with a social media strategy today?
There is a lot you can do and today is always the best day to start.
The 3 most important steps to get your Social Media Strategy & practice off to a a good start are to watch, listen and learn.
Watch what others are doing with Social Media
• Look at what people are doing with Twitter, Facebook, coTweet, LinkedIn, Foursquare
• Watch what your competition is doing with social media
• Watch how you & others integrate social media marketing into existing e-mail, web, radio, press, outdoor marketing activities
Listen to what your customers are doing with Social Media
• Listen to how your customers use Facebook, LinkedIn, Twitter
• Identify industry specific social networks that you need to get involved in
• Join these networks and listen to what customers and non customers say
• Listen out for bad customer experiences (for your brand and your competitors)
Learn the tools of the trade
• Learn from Mashable, ReadWriteWeb (or contact me) to find out what tools you need to be using today.
• Get up to speed with how you’re using Google Adwords
• Learn good SEO practices – avoid the black arts of SEO and squeeze pages
• Track how you’re ranked in Google for your keywords
• Learn to tag your campaigns better in Google Analytics
• Use coTweet or similar to integrate with your customers on Twitter, Facebook and elsewhere
• Monitor and Report on Analytics
Spend 30 minutes a day and review the numbers
So get started today – spend 30 minutes dusting off your Google Analytics charts, find out what tools your company uses for social media – and if you can’t find any historical numbers, start tracking them.
Have you seen this … This has to be the future of customer service and online shopping — say goodbye to messy forms or complicated shopping charts. Those crazy people in Tre Sweden www.tre.se just like to push the envelope here. And maybe some of those other mobile operators or utility providers can do this too.
Once you’ve checked out this promo video – go take a look at the 3 LiveShop – it uses Adobe Flash embed video chat for the fun stuff.
3 from B-Reel & B-Reel Films on Vimeo.
Creating an effective marketing strategy during a recession is tough. when you’re faced with budget cuts to your marketing spend or trying to figure out what you can do with no budget then you need a plan. The second step to this plan is to know your target.
Picture your ideal potential customer
In any business you need to market to three types of customers. The potentials who don’t know about you, your existing customers and your lapsed customers.
So far my strategy guide has looked at your market … and creating a top-down business case (ie the population of London is 8 million, the number of Twitter users in London is 2 million).
Now its time to be granular and define your customers.
Customers Needs are many and varied
Assuming you are online business with no store front, then you have 1 channel (online) to meet your customers needs. This is great for potential customers.
Thanks to the power of online .. you can now offer your potential customers a number of tools to help convince them to buy from you – demos, FAQ’s, brouchures, videos, live chat, Twitter service, Facebook fan pages … and so on.
So picture your ideal customer (by age, by internet usage, by location) and then choose the best sales tools – don’t just create a Facebook Fan page if you are going after offline customers!
If you have a retail presence then you’ll want to think about the online marketing tools and the instore tools that customers want – maybe a few are the same like using a working demo or watching videos.
Map your Customer Needs
There is something powerful about a good wireframe or business model – try to draw your customer needs so that anyone can understand your business.
What works for you? Have your say at Damiens Get Satisfaction forum