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Popular Posts in Social Media

Popular Posts in Social Media

It’s time to catchup on some missed out reading and get out in the sun. So here is a collection of 10 of the best Social Media resources that you love to read.

I’m not going to second guess these related posts – I’m sure there will be stuff about Twitter, Facebook, Email Marketing and Foursquare.

[related_posts limit=”10″]

Popular Posts in Social Media

Popular Posts in Social Media

It’s time to catchup on some missed out reading and get out in the sun. So here is a collection of 10 of the best Social Media resources that you love to read.

I’m not going to second guess these related posts – I’m sure there will be stuff about Twitter, Facebook, Email Marketing and Foursquare.

[related_posts limit=”10″]

Rule #2 – Social Media Marketing – Crucial for Sales & Marketing

Rule #2 – Social Media Marketing – Crucial for Sales & Marketing

Social Media marketing – using Twitter, Facebook, LinkedIn, Foursquare, Google+ … needs to form part of any marketing plan across the marketing mix. Do you really need a Digital Marketing Plan? And if your business needs a plan … why does it have to included social media?

Why Digital Marketing & Social Media?

Every business – big, small, startup or established brand needs a digital marketing strategy. It’s crucial for your marketing and sales plan (even if you don’t have one) to include digital marketing and social media.

Social Media is an over-arching umbrella term, collectively social media includes digital marketing channels from e-mail to picture sharing and social networks. It’s social if users can upload stuff, share this content and rate or make comments.

Your business and the brands you work for need to contribute these social networks. This is why you need a digital strategy.

Digital Marketing (and social media) pays off. Don’t worry about calculating the RoI before getting into digital marketing, you’ll quickly find reports and data analysis will show that digital marketing drives traffic to your website, traffic to your shops and helps other customers.

Rule 2 of a Social Media Marketing Plan – you have to be using social media to grow your business. It’s part of every aspect of your Marketing & Sales Plans.

You can read all my interesting articles on social media to get some more ideas.
Rule #1 – Social Media Marketing – don’t leave it to PR or the intern

Rule #1 – Social Media Marketing – don’t leave it to PR or the intern

Social Media marketing – using Twitter, Facebook, LinkedIn, Foursquare, Google+ … needs to form part of any marketing plan across the marketing mix. Treating Social Media as a separate activity from the rest of your marketing is a No-No … In fact social media should be integrated into every campaign or promotion.

Digital marketing fits into new customer acquisition, customer retention, CRM, customer engagement and loyalty and anything else that customers do and thats true for D2C brands as well as B2B marketers. In fact, social media can also be used as a delivery channel at any stage of the customer lifecycle.

To get started with social media marketing … don’t leave it to your PR person and you definitely don’t need a community manager or intern who doesn’t know anything about your company.

The first step is to agree who owns all social media communications and let them have direct contact with the brand manager or product people … and secondly have your product and brand people setup their own Twitter accounts to track any mentions of your brand or their products.

The same is true for smaller companies and startups – don’t leave social media marketing to your receptionist or the intern – do they have a real interest in how many new customers you get each day? or how many customers walk out the door?

Rule 1 in Social Media Marketing – make it part of your marketing plans and don’t leave it to the PR person.

You can read all my interesting articles on social media to get some more ideas.

Google+: still not as interesting as Pinterest <<- why does everyone want it fail?

Comment – Seems to me that ‘everyone’ wants to find a fault with Google+ and many maybe ‘wishing’ it to fail. It’s hard to get traction with social networks as we are likely to be regular users of a few social networks. It’s harder still to get people to change their primary social network of choice when your online social network all still use The Facebook.

Source: Google+: still not as interesting as Pinterest, new study finds: ”

Popular Posts in Social Media

Popular Posts in Social Media

It’s time to catchup on some missed out reading. So here is a collection of 10 of the best Social Media resources that you love to read.

I’m not going to second guess these related posts – I’m sure there will be stuff about Twitter, Facebook, Email Marketing and Foursquare.

[related_posts limit=”10″]