Here’s my newest Guide to getting started with Foursquare and it was selected by Slideshare as featured presentation on their homepage and on their business marketing section.
The cat was definitely out of the bag on this … it’s had more than 460 nearly 1000 views in one day and a number of new favourites
Thanks to everyone for liking it!
Regular followers of my work, will have seen an earlier case study on Foursquare marketing for retail and I’ve recently been updating this. So this week there are a couple of posts on the Swarm Badge Party that was organised in Latvia.
Bite Latvija just opened a new technical advice and support centre dedicated to questions about mobile broadband, device configuration and helping people get the most from their mobile.
They wanted to launch the new centre in a way that compliments the new technology, mobile and location angle.
Riga, with a population of more than 1,000,000 should be easy enough to find enthusiastic users of social networks, smart phones and mobile internet. So my proposal was to hold a Foursquare Swarm Party.
Execution and Delivery
The client’s social media and PR agency Hauska & Partners were enthusiastic with the planning and the execution of the project and this included a mix of traditional and online PR.
The client already uses Twitter for marketing and service so pre-event teasers were sent out and tweevite was used to manage invites.
The Incentive & Reward
To mark the occasion of the first Foursquare Swarm Party in Latvia, the company offered a prize of a new HTC Desire smart phone and CTO Cristobal Alonso came along as well and to make cocktails
More than 100 people showed up for the party and within 40 mins the Foursquare Swarm badge had been awarded to everyone. One lucky person went home with a new HTC Android mobile phone.
What do you think?? … Do you think the client got their ROI?
So it’s November – and that means cold days, cold nights and clear skies for fireworks!
If you missed out reading some of the best social media news and stuff from October then try these:
1. [ id=”1715″ type=”post”]Android – 4 of the best WiFi Apps[/]
2. [ id=”1703″ type=”post”]9 step guide to Foursquare[/]
3. [ id=”1691″ type=”post”]Social Media & Internet Usage Policies for Workplaces[/]
and to get the best news – then sign-up for my social media monthly news
Have you been looking to use social media for marketing? Trying to think of creative ideas to get more people to visit your shops? Foursquare has a number of options for retailers to come up with engaging experiences to get more people in your shops.
Foursquare Swarm Badge Party
This social media case study for Bite Latvija, a mobile operator shows how Foursquare was used to launch their new technology support centre – this led to increase customer awareness and customer engagement.
Are you responsible for using Twitter at your office? Or maybe you started answering questions from customers on Facebook … if so you should check what your company policy on social media says.
Why You Need a Social Media Policy & What should it cover
You need a policy to protect yourself and your company – that policy needs to recognise that we all use social media & social networks every day.
The policy should be specific about what people can and can’t so or do on social networks and should also make it easier for individual employees to talk about topics related to their profession for example. The policy should also protect individuals and provide guidance in case something does go wrong.
A couple of other key tactical points to consider are:
• Usually needs HR to set up a staff usage policy
• May need IT to allow access to Facebook & YouTube
• Can’t be open to using social media and then block staff from using it
Social Media Policy Template
You can download a free sample social media policy to use as a template for creating your own policy.
So AUGUST has been and gone and now we are into September … already September has started out cold n wet for many people. If you missed some of the news and opinions from the past month, then here’s a reminder of what you enjoyed most:
[ id=”1408″ type=”post”]5 Tips to using Foursquare in Retail Marketing[/]
[ id=”1406″ type=”post”]Which Social Media experience is right for you?[/]
and in Vilnius this week – everyone went back to school! You would think it was a week of celebration. Parents even have a 1/2 day off so they can cope with the going back to school thing.
[ id=”1390″ type=”post”]Vilnius Youth – what do they do?[/]