Archive | Mobile Marketing

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2012-08-24 15.07.36

One little sticker that changed the world of Mobile Payment NFC

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Barclays is a well known bank for all the wrong reasons lately – but a few months back they announced the launch of a sticker for your phone, wallet or just about anywhere. This sticker combines NFC (near field communications) technology with a business model that revolutionised mobile payments. 2 Models for NFC Mobile Payment […]

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Android_Guide

Get Results from an Android Mobile Marketing Strategy

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Android Mobiles are taking over the world … and that seems to be supported by the latest statistics or trends. If you’re thinking about mobile marketing .. and wondering ‘what is all the fuss about Android’, then this presentation is for you. Only the latest Android Insights and Statistics 10 billion app downloads (December 2011) 200 […]

Mobile_Guide

Mobile Usage and Trends – Updated with UK Statistics

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Good mobile insights and statistics are hard to find unless you pay for them … that’s why I’ve just updated my Key Trends and Usage Insights to include data for the UK. UK Mobile Trends and Insights UK total mobile users 80m  (penetration is over 100% of the population) UK smartphone penetration 46% UK smartphone […]

How to make your website mobile

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Smart phones are driving the usage of mobile internet and that’s not just the growth in mobile apps. Having a mobile version of your website or a mobile web app is becoming critical as your customers and potential new business use mobile search to hunt for any business. There are 3 easy steps to get your website ready […]

Customer Service via Web & Email – Who didn’t test your web mail form O2

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Well hello Customer Service and Customer Management consultants … who here is reading this and is building a business case for improved customer service by moving customers to self care tools such as web forms and e-mail?  Most of you reading this are probably think about it constantly. THEN DON’T DO IT unless you’ve gone […]

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