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BoostDigitalMarketing_Guide

41 things to do in 41 days to boost your digital marketing

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If you had 8 weeks and wanted to challenge yourself to boost your marketing and learn a few new ideas about integrated, cross channel marketing then take my challenge. Allow an hour a day (and a bit extra at the end of the week to see how you’re progressing). Create an account on Twitter for […]

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Google Analytics – Event tracking is great for customer engagement

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Google Analytics provides a number of extra tools for the adventurous to improve tracking and provide valuable insights. Event tracking should be used throughout the user journey to better understand customer engagement. Why Google Analytics? Google Analytics is one of the web’s most popular tools for reporting on activity and trends for just about any […]

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Google Analytics & Event Tracking

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Google Analytics provides a number of extra tools for the adventurous to improve tracking and provide valuable insights. There are two types of tracking you can have – event tracking is used to help analyse visitor behaviour onsite. It’s not complicated to do this – but it’s time consuming and complex. Google Analytics is one […]

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4 reasons to choose Google Analytics for your business

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Google Analytics is one of the web’s most popular tools for reporting on activity and trends for just about any website. Your online and offline marketing activities need meaningful analytics data to create actionable insights. In summary, website analytics has benefits for sales, marketing and product development – in fact most areas of your business. […]

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3 point plan for Agile Marketing

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Can you tell the difference between Agile, Guerilla or Real Time Marketing? Does it really matter? You need a 3 point plan for Agile marketing – or is it just your boss asking for a quicker turn-around? What’s Agile marketing? Agile marketing is similar to real time marketing. So what makes it agile or is it […]