On being quiet – and being busy: impact on web analytics and content strategy

You may not have noticed, but I have … I’ve been quiet, and not been adding any new posts or updates to any of my WordPress plugin. I’ve also been busy and there are never enough hours in the day. I want to set out some thoughts on how a content strategy might help or detract.

Google Analytics

One interesting Google Analytics trend that pops up when I look at my stats over a long period (try 3 years) is that these busy peaks (at work) also correlate with the downward slumps in visitor numbers. This painful reality, is very personal to me – being quiet ‘online’, is when I’ve not the time in the week to write new content. And this affects me personally.

How a content strategy should help

A content strategy could be as simple as saying ‘I will publish 5 posts each week’. There is nothing wrong with this as a statement of intent. But it’s not a quality content strategy, because pretty much every article on SEO bangs on about writing good content, publishing regularly – so your content strategy has to be publishing good quality content.

Never enough time in the week

Here’s a little story about effective blogging and a content strategy for a one person website …
First, I started out by blocking Sunday as my time to write 5 posts, collect images, links and schedule stories to publish the content via web, Twitter, facebook, Google+ … Suddenly, I found that writing 5 posts was taking 5 – 8 hours each week and I was also trying to draft stories during the week.
Now that I was spending so much time blogging, I’d just switch back to writing daily posts because I wanted 8 hours back (on the weekend) to do other things. Like have a life!

Suddenly I, just like you Dear Reader, realise that even a simple content strategy turns into a monster with an insatiable demand for your time.

And so … here is to being quiet (and also blogging effectively).

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