3 articles to read on Brand Marketing & Strategy

You’ll love these 3 articles by Mark Ritson who has a weekly opinion piece in Marketing Week. His column is the inside, back page and the first article I read.

Why Graff Diamonds Failed to list on the Hong Kong Stock Exchange (old school luxury brand)
Link > Marketing Week

— is this not the same trap for other FTSE100 and multinationals? becoming old-fashioned and lacking brand appeal

Apple’s leadership bios look about as diverse as an Alabama country club circa 1961
Link > Marketing Week

— in a world where social responsibility is supposed to be the best company structure, Apple is anything but.

Australia, the ‘brand’ sharks and the dodo’s
Link > Marketing Week

— the multinational brands are coming to kill the Australian monopolies … who will win???

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